A new identity and brand name for Zoom Store was the first project we were tasked with. This business startup was looking for an identity that would quickly elevate their new and unique e-commerce proposition. After agreeing a very unusual brand name for the business we then created the brand ID and designs for the online store. It was agreed that the logo treatment had to be significantly different to gain instant recognition yet reflect the key criteria of the online proposition and the ‘eyes to the right!’ logo execution delivered this.
The e-commerce platform or ‘Designer Outlet shopping site’ had to reflect the quality and diversity of the retail brands that would display product. The site structure allowed retailers easy access to upload new products and information through a robust backend system with a simple search mechanism and grid layout allowing consumers the facility to search and locate products quickly and easily.
The SALE section of the site with its unique ‘reverse bid’ software mechanism allowed both retailers to upload and ‘shift’ product easily and consumers the facility to bid and hold products at given prices knowing that the price they would eventually pay would more often than not be less than the offer bid they had placed – this unique solution was the original idea behind the Zoom Store offering