Prince Sports are one of the leading manufacturers of tennis, squash and badminton racquet/products in the world. Working closely with Prince we act as their European design & marketing resource, provide creative and communication work for the brand that includes product brochures, promotional campaigns, retail graphics, on/offline advertising media, social media and online experiences.
In 2012 Prince introduced their new High Street store to the famous SW19 location. The store was a shift away from there traditional marketing approach and our expertise in designing and delivering marketing material helped announce there arrival and drive traffic to the store. Strong exterior/interior graphics have helped to create a voice for the brand. In-store graphics, product announcements, time lapse store photography and leaflets have been created and implemented to help promotional activity– on going player appearances and special offers have also helped keep a flow of consumer traffic to the store, providing an additional revenue stream.
A marketing success of note, came during the 2015 Wimbledon tournament fortnight. The ‘Winning Ball’ campaign helped promote the brand and other shops in the village where promotional prizes from the campaign could be redeemed. A life sized ‘Winning Ball’ mascot became the center of attention both in the village and on the social channels. The real success came at the end of the campaign with figures showing a massive increase in footfall and over a 300% increase in profits.