Morgan Sindall required a digital marketing tool that was aimed at aiding client facing roles where up-to-date company information could be delivered and updated quickly and easily, providing a smooth and easy to ‘follow up’ sell process. The delivery tool needed to show and expand all various aspect of the Morgan Sindall operation across its many facets.
Detailed analytics and research was carried out with key stakeholders to identify user habits and delivery expectations. It became clear from the research that the tool needed to deliver a number of key objectives for it to be adopted throughout the business – The end solution needed to be seen as a portable electronic brochure to deliver current business frameworks, contract maps, case studies as well as showcasing key sectors with up to date costs and delivery time frames.
The UX solution delivered a simple tap and slide solution allowing stakeholders to comfortably use, navigate and deliver a dynamic front end solution with complex back end deliverables.