Morgan Sindall required a digital marketing tool that was aimed at aiding client facing roles where up-to-date company information could be delivered and updated quickly and easily, providing a smooth and easy to ‘follow up’ sell process. The delivery tool needed to show and expand all various aspect of the Morgan Sindall operation across its many facets.
Detailed analytics and research was carried out with key stakeholders to identify user habits and delivery expectations. It became clear from the research that the tool needed to deliver a number of key objectives for it to be adopted throughout the business – The end solution needed to be seen as a portable electronic brochure to deliver current business frameworks, contract maps, case studies as well as showcasing key sectors with up to date costs and delivery time frames.
The UX solution delivered a simple tap and slide solution allowing stakeholders to comfortably use, navigate and deliver a dynamic front end solution with complex back end deliverables.
Setting Goals & Objectives
The Project
A Sales and business presentation tool that could be easily personalised, up-datable and expandable to showcase all various aspects of the Morgan Sindall operation across its many facets.
Objectives
The customer journey to lead generation. BuDi is the digital sales tool for all external facing staff to use in order to take customers through the buying process in order to place an order with us. The tool can be used to either introduce customers, confirm what they already know, and provide further information to them so that they can make informed decisions and feel happy with using Morgan Sindall as a construction provider.
Requirement
Digital platform. The chosen platform must be compatible with Android and Apple products. In the main we foresee this being presented on Ipads.
Primary Audience
New business contacts with large civil engineer contracts for tender within specific market sectors ie Eduction, Defence.
UCD – project processes
