Select Page

Fidelity International manage over £247.1 billion for investors around the world. As part of a global rebrand in 2015 we were briefed to create and produce a translation of this new identity for screen use. Video productions have become a key communication tool for Fidelity International, not just online but in digital applications, events and their global Investor Centres. The most recent of which has just opened in London. The package included idents, chart, map and information graphics, along with a typographic style and implementation guidelines. Increasing audience engagement, providing clear and consistent messaging as well as reinforcing Fidelity International as an investing innovator were key components to this project.