With a strong understanding of online User Experiences (UX), Air CM invited Rage Design to tender for the design of this Japanese company website that manufactured high quality, calibrated monitors for business, graphics, medical, gaming, industry and air traffic control applications.
During the design process we worked closely with the Air CM team to deliver a new site with a focus on the user journey and experience (UX). From the outset, it was identified that the key objective was to deliver more qualified sales enquiries and leads. A front end product configurator was designed and developed that gave customers the facility to identify their specific market and then through specific questions specify a product that was inline with their requirements. Product results were delivered that allowed customers to se full specifications, costs and purchase points.
This key element helped deliver increased product enquiries and 3rd party sales for their client EIZO.