Aberdeen Asset Management commissioned creative for an on-screen branded package for their video productions. Working closely with their brand agency, we produced a suite of animated identity assets along with a typographic style guidelines.
The package needed to co-exist with the existing identity and reflect the ‘brilliant simplicity’ concept. A value which underpins Aberdeen’s clear, open, straightforward and approachable manner with its clients.
![](https://ragedesign.co.uk/wp-content/uploads/2016/05/Aberdeen_01.png)
![](https://ragedesign.co.uk/wp-content/uploads/2016/04/ClientImagePanels_Aberdeen1.jpg)
![](https://ragedesign.co.uk/wp-content/uploads/2016/05/Aberdeen_07.png)
![](https://ragedesign.co.uk/wp-content/uploads/2016/05/Aberdeen_08.png)
![](https://ragedesign.co.uk/wp-content/uploads/2016/05/Work_Aberdeen_Scerens.jpg)