Working closely with BeSeen Marketing we were asked to create a new brand Identity and e-commerce website design for this locally based boutique florist.
The client had very strong ideas as to the creative direction, but designs needed to reflect the core values established by the original Flower Shop yet appeal to a more contemporary market. The new ‘Label’ identity we created, with bold colour statement, was applied to all marketing material, and website designs. A complete shop refit and aggressive marketing campaign through social channels helped to establish the Shaw’s brand as the number1 supplier in the local area.
The contemporary solution gave them the required spring board to market themselves to a wider target audience.