Tasked by a leading Experiential company to create a CX proposal/strategy and design for their client – an Indian Media Specialist for the launch of the Google Pixel phone to the Indian market. The objective was to design a pop-up store where technology and human touch came together to form an experiential journey for their audience, creating a platform where people could interact with the features that define the Google Pixel phone.

Every experience at the store needed to convey ‘Smart’. Be it engagement or visibility, the consumer journey would be key. Various brands across the world have been using a combination of clutter free designs and or technology based experiences to demonstrate key product features, however most of these brands have missed out on, more often than not, involving the consumers themselves in the brand’s experiential journey.

The CX solution and user journey was based on 3 specific pockets of activity. Attract – Engage – Commit. From this, the customer experienced key features via a series of walk through environments that allowed customers to interact with the product. Three dimensional graphics, sound and interactive screens allowed customers to demo the product in various ways. The penultimate room allowed customers to demo the product in detail with Google ambassadors on hand together with social chat spaces
and On-boarding facilities.